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BSSc (Hons) in Communication
—Public Relations and Advertising Option
傳理學社會科學學士 (榮譽)—公關及廣告主修 |
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| Programme Description |
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The programme is the first in Greater China that to has awarded the IAA's (International Advertising Association) highly regarded professional accreditation. Graduates from this programme will receive IAA's Diploma in Marketing Communication and the degree awarded by the University. |
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This is a unique programme among all universities in Hong Kong designed to develop state of the art education for preparing individuals for the public relations (PR) and advertising industries of the 21st century. It aims to: |
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Focus on the concepts, processes, management, and skills of integrated marketing communication; |
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Involve students in the process of creating persuasive messages, managing campaigns and events, researching, and planning media budget; |
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Offer students opportunities to participate in workshops, company visits, campaign competitions, and designing integrated marketing communication activities for real-life clients or organizations. |
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| Duration: 3 years |
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| Career Opportunities |
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| Careers options are available in PR firms and advertising agencies e.g. as PR officers, media relation officers, community relation officers, account executives, copywriters, art directors, media planners, marketing communication specialists and web masters. |
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| Programme Admission Requirements |
| Programmes on offer: |
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BSSc (Hons) in Communication—Broadcast Journalism Concentration |
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BSSc (Hons) in Communication—Chinese Journalism Concentration |
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BSSc (Hons) in Communication—International Journalism Concentration |
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BSSc (Hons) in Communication—Cinema & Television Option |
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BSSc (Hons) in Communication—Digital Graphic Communication Option |
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BSSc (Hons) in Communication—Organizational Communication Option |
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